Premium portable sauna for convenient at-home muscle recovery and wellness.

This lean DTC e‑commerce brand sells premium home recovery equipment, led by a portable home sauna at $349–$497. With 56% gross margins, $20.85M TTM revenue, and $1.35M EBITDA, the business serves ~90% US customers via Shopify, Meta, and Google paid acquisition. A single China‑based supplier manufactures, warehouses, and fulfills on favourable working capital terms (payment after sale, ~$500k open credit). The 1.4M email subscriber base, 72k order file, and US/UK trademarks provide a strong retention and expansion foundation. Key Highlights ✅ $20.85M TTM revenue; $1.35M TTM Adj. EBITDA (7% margin) ✅ 56% gross margin; $328 AOV; 24% returning customer rate ✅ 1.4M email subscribers; 2.7M unique website visitors ✅ Supplier‑financed working capital reduces inventory burden ✅ Clear levers: Amazon reactivation, US 3PL, COGS improvement, supplements attach, international rollout ✅ Operates with 21‑person team ($51k/month); founder: 8‑12 hours/week