This business offers stylish home decor with premium design at affordable prices.

This business is a profitable D2C e-commerce brand in the home decor niche, founded in early 2024. We offer custom-designed home decor products through exclusive manufacturing agreements, with US-based inventory and 3–5 day domestic shipping. With 15,000+ customers, 47,100 email subscribers, and 4,490 SMS subscribers, we've grown to approximately $50,800 average monthly revenue with net profit margins now reaching 31% on a trailing 12-month basis. Our bestsellers maintain ~80% gross margins, with a ~3% conversion rate and ~$40 average order value. The business requires only 6–8 hours weekly management through automated workflows and documented SOPs. Our paid acquisition strategy focuses on Meta platforms with a record ROAS of 3.08x achieved in late 2025. Growth opportunities include channel diversification (Google, TikTok), international expansion, SEO development, and product line extensions. This is not a dropshipping store — we maintain inventory through our US-based 3PL under an exclusive manufacturing agreement, with proprietary product designs and branding that set us apart from competitors.

It runs on Shopify as its core e-commerce platform, utilizing Klaviyo for email marketing and Postscript for SMS campaigns to their 26,000+ subscriber base. The business uses Meta Ads as its primary customer acquisition channel, complemented by various Shopify apps for upsells, reviews, and subscriptions. Operations are streamlined with Google Workspace for communication and AI-powered tools integrated into their workflows for customer support automation, ad copy generation, and content creation. The business also interfaces with their manufacturer's inventory management and 3PL fulfillment systems for order processing and shipping.

This business is a direct-to-consumer e-commerce brand in the home decor niche, selling custom-designed products through its Shopify website. Founded in early 2024, the business leverages an exclusive manufacturing agreement with a supplier who manages fulfillment through their 3PL facility in the US, providing 3-5 day domestic shipping. With 18 products averaging $40 AOV and 80% gross margins, the business generates revenue primarily through paid Meta ads, complemented by email/SMS marketing to 26,000+ subscribers. The business maintains a 3% conversion rate, serves 14,000+ customers, and earns approximately 25% net profit margins with minimal operational complexity.

This business has multiple growth avenues: - expanding into Google Ads, TikTok, and Pinterest to diversify from Meta; - developing SEO content strategy to grow organic traffic; - launching in EU markets with localized fulfillment; - implementing affiliate and influencer programs; - expanding the product line with bundles and seasonal items; - adding loyalty and referral systems; - introducing AR product previews and live chat support; - scaling ad spend with a dedicated media buyer; - developing B2B/wholesale relationships with boutique stores; - and implementing advanced analytics tools. The business currently operates with minimal resources allocated to these opportunities, creating significant untapped potential while maintaining strong existing performance.

The seller is selling the business to free up time and resources to focus on other projects within his e-commerce and consulting company. He's currently managing multiple ventures and wants to streamline his focus. The owner has been building and managing direct-to-consumer e-commerce businesses since 2018, and this is part of his normal business cycle of launching, scaling, and selling online brands.