Mobile Estonia verified NEW

Profitable AI assistant iOS app with ~$288K ARR and 4,800+ active subscribers

Asking price
$500K
Revenue
$274,000
Profit
$259,300
Growth
275%
Churn
10%+
Customers
1,000-5,000

Description

A mature and profitable AI assistant app for iOS that has been live in the App Store since May 2023. The app offers a full AI toolkit beyond standard chatbot functionality, including conversational AI, image analysis, image generation, link analysis, file analysis, and video analysis within one native iOS product. With ~$288K ARR, 4,800+ active subscribers, and approximately 89% organic revenue, the business has built a loyal, predominantly Tier-1 subscriber base supported by strong App Store visibility and recurring subscription revenue. Key Highlights ✅ Profitable AI assistant iOS app live in the App Store since May 2023 ✅ Generates approximately $288K ARR with 4,800+ active subscribers ✅ Offers conversational AI, image analysis, image generation, link analysis, file analysis, and video analysis ✅ Monetized through weekly and annual auto-renewable subscriptions ✅ Around 80% of subscribers are on the annual plan ✅ Approximately 89% of revenue is organic, with paid acquisition only lightly tested

Tech stack

Tech Stack Platform:iOS Language:Swift Architecture: MVC Dependency manager:CocoaPods Backend API:custom backend Networking: Alamofire + URLSession background/streaming requests Subscriptions / Paywalls: Apphud SDK Analytics: Firebase Analytics, Amplitude, AppsFlyer, Adjust Remote config: Firebase Remote Config Push notifications: OneSignal +OneSignalNotificationServiceExtension backend: PHP

Business model

The business generates revenue through a single, clean model: in-app auto-renewable subscriptions. Users download the app for free and subscribe to unlock full access. Two subscription options are offered: Weekly plan — $6.99/week Annual plan — $49.99/year All revenue is recurring subscription income - there are no ads, one-time purchases, or other revenue streams currently in place. This keeps the model simple and clean, and it also leaves clear room for a new owner to add complementary streams such as in-app advertising for non-subscribers, which the app does not currently capture.

Growth opportunity

• Scale paid user acquisition. This is the biggest opportunity. Apple Search Ads already runs at a positive return and is ready to scale immediately. Facebook, Google, and TikTok have only been tested lightly, in a niche this large, a buyer with UA resources has substantial room to grow installs profitably on channels we never developed. • Google App Campaigns (UAC). A major, proven channel for AI apps that we haven't seriously deployed, a clear near-term lever. • In-app ad monetization. The app is subscription-only today. Adding an ad layer for free users would open an entirely new revenue stream without affecting the existing subscription business. • Android and web expansion. The app is iOS-only. Porting to Android and/or web would multiply the addressable market with a product that's already validated. • ASO expansion and localization. The app already ranks top for several high-intent keywords with no active effort. Expanding keyword coverage and localizing for non-English markets would compound the organic engine that already drives most of the revenue. • Conversion and pricing optimization. Paywall, onboarding, and pricing have meaningful untested upside — ongoing A/B testing can lift revenue from the existing traffic without spending more on acquisition. • Feature and positioning experiments. The AI assistant category is broad and fast-growing, leaving room to experiment with positioning and add new AI capabilities to lift retention and ARPU

Competitors

https://apps.apple.com/us/app/ai-chatbot-nova/id1669007652 https://apps.apple.com/us/app/chat-smith-ai-chatbot-agent/id1559479889 https://apps.apple.com/us/app/chaton-ai-chat-bot-assistant/id1661308505

Highlights

Social media accounts Mobile application Customers Domain Website Codebase Marketing materials Market and user researches UX/UI Analytics account

Reason for sale

We're selling to free up time and capital for new products we're building. Over the past year our focus has increasingly shifted to other projects, and this app deserves an owner who can give it the attention it has growth potential for — particularly on the paid-acquisition side, which we've never had the bandwidth to scale. The app is healthy, profitable, and stable. This isn't a distress sale or a reaction to any problem with the business - it's a straightforward decision to concentrate our resources where our attention now is, and to let a new owner unlock the upside we haven't had time to pursue.