Easy-to-use product and website analytics tool that lets companies understand their user patterns

A product and website analytics tool with unique capabilities that allow companies to quickly and easily understand who and how their users are using their products. Customers integrate in minutes to have privacy-first, no-cookies analytics, error tracking & an intuitive dashboard. Our product offers unmatched capabilities relative to alternatives such as white-label offering, API, offline tracking, bundling of website/product, and bug tracking.

The pricing is set at a market multiple of pre-tax profit, offering an appealing return for potential buyers along with significant potential for revenue growth. The product, established for years, boasts remarkable stability and a loyal customer base, with many clients remaining with us for several years or numerous months.

Node.js + MongoDB, PostgreSQL, React SPA, Next.js

We charge a monthly subscription (B2B SaaS): $19/119/Enterprise

Massive exodus from Google Analytics due to its complexity, slowness, privacy concerns, and capabilities, is pushing companies to look for simpler, better alternatives. ~84% of the websites on the internet today use GA. It has positioned itself organically, with no paid efforts. Our product is a top 5 position in popular desktop technologies queries. With no material efforts, it has been a stable cash flow generating asset because customers have high switching costs and loyal customers. We have grown SEO positioning with minimal efforts and simple blog posts, constantly getting new sign-ups without other distribution efforts Massive opportunity to continue investing in this channel Double-down efforts into selling unique white-label offering for agencies and products that offer analytics to their customers Investing in distribution efforts (B2B sales, better SEO position, paid marketing, or community-based marketing) Capture the open-source, privacy-first, GDPR/regulatory trend by adapting the product and focused marketing Expand product capabilities such as session replay, and new supported frameworks/technologies.

Our company is transitioning ownership due to a strategic pivot. Initially, our goal was to establish a SaaS holding company, but upon reassessment (as detailed in our presentation deck), we recognized that our strengths and interests align more closely with the Fintech sector, which is where our expertise lies. Although the current business is generating profitable cash flows, our focus has shifted towards our new venture in Fintech. As a result, we lack the time to effectively maintain the existing operations and are looking to redirect our resources and capital towards this new direction.