eCommerce
United States
verified
platinum
small team
NEW
VERIFIED SELLER
Hemp and CBD-infused skincare products and consumables to elevate your daily self-care routine
Asking price
$2M
Revenue (12 mo)
$2,187,181
Revenue (mo)
$129,265
Profit (12 mo)
-390740
Profit (mo)
$30,014
Growth
0%
Customers
5000+
Founded
September 2018
Listed
Sep 28, 2023
Updated
Jul 5, 2026
Marketplace activity
Views
283
Views (7 days)
3
Favorites
10
Conversations
17
P&L doc
Available
Description
eCommerce with $2,187,181 in TTM revenue and $129,265 in revenue last month that was founded to help people unlock the health benefits of CBD and hemp-infused products. With the lift of a large social presence, the company was immediately profitable with gross margins of 70% - 90% based on product category.
✅ $2,187,181 in TTM revenue
✅ $129,265 in revenue last month
✅ $30,014 in profit last month
✅ Line of credit ($800,000 balance)
✅ Competitors: Cornbread Hemp, cbdMD, Medterra
Price history
- $3.6M
- ↓ $1.9M
- ↓ $1.5M
- ↓ $1.5M
- ↑ $1.9M
- ↑ $2M
Traffic (Google Analytics)
| Month | Users | Sessions | Bounce rate | Avg. session |
|---|---|---|---|---|
| Aug 2023 | 27,915 | 19,233 | 42.3% | 2m 56s |
| Jul 2023 | 29,111 | 20,506 | 42.2% | 3m 3s |
| Jun 2023 | 36,042 | 24,590 | 41.7% | 3m 2s |
| May 2023 | 38,269 | 9,789 | 42.5% | 2m 55s |
| Apr 2023 | 19,706 | 0 | 0% | 0m 0s |
| Mar 2023 | 25,039 | 0 | 0% | 0m 0s |
| Feb 2023 | 19,514 | 0 | 0% | 0m 0s |
| Jan 2023 | 20,705 | 0 | 0% | 0m 0s |
| Dec 2022 | 16,157 | 0 | 0% | 0m 0s |
| Nov 2022 | 24,043 | 0 | 0% | 0m 0s |
| Oct 2022 | 12,374 | 0 | 0% | 0m 0s |
| Sep 2022 | 13,375 | 0 | 0% | 0m 0s |
Top channels — Aug 2023
Unassigned 15,457
Organic Social 4,029
Direct 3,664
Organic Search 2,546
Email 1,046
Paid Shopping 959
Referral 870
Affiliates 45
Organic Shopping 31
SMS 19
Paid Search 9
Paid Other 5
Organic Video 4
Display 1
Asking price reasoning
Recent cost-saving initiatives and the ability for an acquirer to unlock approximately $30,000 of monthly free cash flow by eliminating executive/board compensation explains the 3x revenue multiplier. Gross margins are 70% to 90% depending on product category.
This established company is turnkey and has been largely on autopilot for us and we're looking to simplify our business portfolio. Over 40,000 DTC customers served and 97,000 social media followers.
Tech stack
React, Firebase, Google Cloud
Business model
Customers can make one-time purchases or save 15% on recurring subscriptions ranging at the customer's discretion from 2-8 weeks.
Growth opportunity
Increase digital marketing
Increase content marketing
Social media marketing
With more than 40,000 past customers in the US, 95,000+ followers on social media, and an email database of more than 90,000, growth should be achievable in short order. We recently launched our non-CBD products on Amazon and have enjoyed tremendous success on this new sales channel as well.
Combined with the immediate savings of approximately $30,000 in monthly executive compensation which can be applied to marketing, growth, or debt reduction, there is great potential for a new owner to quickly scale the business while enjoying ongoing compensation as well.
Competitors
Cornbread Hemp
cbdMD
Medterra
Highlights
Website
Social media accounts
Brand
Customers
Reason for sale
We have historically enjoyed significant distributions from the company and are ready to move on to other opportunities. Our greatest challenge is in our executive compensation which we are unwilling to eliminate if we keep the business, but which would result in an immediate savings and cash flow realization for a new owner.
Keywords
Health & Wellness
DTC
Amazon
CBD & Hemp
Skincare & Beauty
Listing history
- Sep 19, 2023 Unverified
- Sep 19, 2023 Submittedpreapprove
- Sep 19, 2023 Rejected
- Sep 26, 2023 Unverified
- Sep 26, 2023 Submitted