eCommerce
Australia
verified
NEW
Provides a proven, gut-health-based solution to chronic bad breath
Asking price
$350K
Profit multiple
1.4×
Revenue
$910,447
Profit
$248,451
Growth
1%
Customers
5,000+
Description
This lean DTC health supplement brand offers a subscription-first solution addressing chronic bad breath by targeting gut health at its source. Operated efficiently with a fully outsourced team and supplier-managed fulfillment, it runs across the U.S., Australia, U.K., Canada, and other English-speaking markets. Driven by a proven Meta acquisition engine, high creative velocity, and strong subscriber retention, the business is profitable, scalable, and primed for Amazon, new funnel structures, and product line expansion.
Key Highlights
✅ $910.4K TTM revenue; $248.4K TTM profit
✅ ~2,250 active subscribers with $100K+ MRR
✅ Strong unit economics: ~$32 CAC, ~70% gross margin
✅ Lean operations: <10 hrs/week founder involvement
✅ Paid acquisition primarily via Meta with tested creative library
✅ Clear growth levers: Amazon, email reactivation, mouthwash SKU, geographic expansion
✅ Proprietary formulation targeting root-cause, repeat-purchase driven
Competitors
N/A
Highlights
Domain
Website
Inventory
Marketing materials
Social media accounts
Other
Fully functional Shopify store and associated domains
Advertising accounts on Meta and Google
Established supplier relationships and fulfillment setup
SOP's