Women's Outdoor Fashion Apparel

This Shopify brand specializes in women’s jackets and outerwear, blending functionality with fashion to serve customers across Australia, the US, Canada, the UK, and New Zealand. The site provides a smooth shopping experience with clear product descriptions and sizing guides, supported by responsive customer service. Products are manufactured through a factory partnership and fulfilled via a 3PL center, with order processing and email confirmations fully automated. Sales are driven through both organic and paid traffic, influencer marketing, and magazine features. Positioned as a go-to destination for stylish, high-quality outerwear, the brand combines convenience, reliability, and fashion-forward design to attract and retain loyal customers.

We are selling the business because, after running this brand since 2022, we would like to focus on a different brand that we are currently managing. This will allow us to dedicate more time and resources to the new venture.