Functional brain-boosting snack brand formulated to nourish both body and mind

Marketplace activity

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404

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2

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24

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29

P&L doc

Available

Description

An eCommerce venture boasting $378,000 in trailing twelve-month revenue, with $31,000 in revenue generated just last month, showcases a functional snack brand that elevates everyday snacking by infusing its products with brain-boosting mushroom extracts, including Lion's Mane and Vitamin D, designed to nourish both body and mind. The brand's flagship functional granola is available in over 500 stores, achieving remarkable sales velocity in a leading natural food chain in Seattle, and has earned multiple awards for its exceptional functionality and flavor. Additionally, the brand has developed a meal replacement bar, available in two exciting flavors—oatmeal raisin and rosemary walnut—ready for imminent launch.

Price history

$150K
↑ $200K
↑ $300K
↓ $100K

Traffic (Google Analytics)

Month	Users	Sessions	Bounce rate	Avg. session
Jul 2023	26,059	30,680	86.9%	0m 48s
Jun 2023	26,136	30,646	86.5%	0m 49s
May 2023	30,250	35,775	85.3%	1m 4s
Apr 2023	31,555	37,393	86%	0m 50s
Mar 2023	44,478	52,331	78.9%	0m 52s
Feb 2023	52,852	61,534	0.3%	0m 54s
Jan 2023	50,537	59,056	9%	0m 54s
Dec 2022	27,825	32,441	58.3%	0m 55s
Nov 2022	29,108	33,745	2.3%	0m 55s
Oct 2022	31,677	37,067	2.9%	0m 56s
Sep 2022	30,802	35,424	3.6%	0m 55s
Aug 2022	28,846	33,303	3.2%	0m 55s

Top channels — Jul 2023

Organic Search 22,886 Direct 2,494 Social 415 Referral 160 (Other) 83 Paid Search 9 Email 4

Asking price reasoning

This is a standout brand in the niche market of functional food/mushrooms. We were on track to achieve $1M in sales this year, but funding took an unexpected hit, & our margin structure can't support the current business. We have $250K+ in re-occurring revenue with strong web traffic. Our blended margins have been a challenge at approximately 20%, but we've taken decisive steps to rectify this. We've onboarded a new co-packer, which will improve margins by 15-20%. Our robust wholesale channel accounts for 85% of our revenue, providing a stable and recurring income stream. Please sign the NDA to unlock key docs with more explanation. We are priced to entertain all offers & more quickly

Tech stack

Shopify

Business model

The brand's business model centers on selling functional granola and meal bars that cater to health-conscious consumers, specifically millennial moms and individuals aged 50+. Our unique value proposition lies in being the only brand to combine Vitamin D and cognitive health benefits in granola bars, with each serving delivering 25% of daily Vitamin D requirements. Our primary revenue stream is wholesale distribution, accounting for 75% of our sales. We have strong partnerships with distributors like KeHe and UNFI, and top retailers such as PCC Markets, MOM's Market, and AlbertsonSafeway. Wholesale units are sold at $4.40, with payment terms of NET30. The remaining 25% of our revenue comes from direct-to-consumer sales via our website, where products are priced between $8-$10. Payments for D2C are instant. We have an aggressive marketing strategy, reaching out to 100-150 influencers daily, frequent podcast appearances, and a robust content marketing approach across social media platforms. We've seen higher unit sales in premium health/natural grocery stores compared to larger-format stores, with an average sale of 3.15 units/store/week for Vanilla Almond, 2.08 for Sea Salt Cacao, and 2.69 for Cinnamon flavor. Please note, detailed financial documents that validate our business model and pricing are available upon signing an NDA.

Growth opportunity

Improve conversion rates Increase digital marketing Social media marketing Focus on SEO Expand to new markets

The brand offers a wealth of growth opportunities: Untapped D2C Potential: With 30,000+ unique monthly website visitors from SEO efforts, the D2C channel is underutilized. Our D2C margins are close to 60%, and the ideal buyer could leverage this traffic for higher conversions and revenue. Influencer Collaboration: A partnership with a top TikTok influencer is estimated to generate $1-3M in Year 1 revenue. Retail Expansion: Untapped potential in major U.S. health retailers like Whole Foods could 3-5x our existing wholesale business. International Growth: A signed LOI with a major Asian distributor offers higher margins and upfront payment, with 500 retailers ready to stock us. New Products: Our Meal Bar concept and grain-free granola flavor are ready to launch, offering new revenue streams. Strategic Partnerships: Opportunities for private label collaborations and a unique partnership with Monterey Mushrooms differentiate us. Operational Readiness: The business is turn-key, with an operations manager likely to continue. Ideal Buyer Profile: Looking for someone with strong D2C and digital marketing skills to capitalize on the high website traffic and diversify our 75% wholesale-dependent revenue stream.

Competitors

MOSH Bar IQBar Ryze Coffee Purely Elizabeth Nature's Path

Highlights

Brand Marketing materials

Reason for sale

The decision to sell this business comes as we recognize the business's untapped growth potential lies predominantly in the D2C channel. Despite drawing 30,000+ unique monthly website visitors through strong SEO efforts, our team's core competencies are in wholesale distribution, not digital marketing. We've done well to build a brand, secure reliable wholesale partnerships, and develop new products. However, the skill set to fully exploit the online channel—where margins are as high as 60%—is not within our current team's expertise. We believe this business is a turn-key operation for a buyer skilled in D2C marketing. The opportunity is ripe for someone to leverage our strong brand, product portfolio, and online traffic to take the business to the next level.

Keywords

CPG Food & Beverage Health & Wellness Functional Food Mushroom

Listing history

Aug 31, 2023 Unverified
Aug 31, 2023 Submitted
Aug 31, 2023 Verified
Sep 6, 2023 Unverified
Sep 6, 2023 Submitted
Sep 6, 2023 Verified
Sep 6, 2023 Unverified
Sep 6, 2023 Submitted
Sep 6, 2023 Verified
Sep 13, 2023 Unverified
Sep 13, 2023 Submitted
Sep 13, 2023 Verified
Sep 17, 2023 Unlisted
Sep 17, 2023 Rejected
Sep 17, 2023 Unverified
Sep 17, 2023 Submitted
Sep 18, 2023 Verified
Oct 13, 2023 Unverified
Oct 13, 2023 Submitted