eCommerce
United States
verified
premium
solo team
NEW
VERIFIED SELLER
Established beauty brand selling hair extensions with a healthy customer base
Asking price
$150K
Profit multiple
3.4×
Revenue (12 mo)
$137,242
Revenue (mo)
$10,799
Profit (12 mo)
$44,306
Profit (mo)
$3,549
Growth
0%
Customers
1000-5000
Founded
April 2012
Listed
Nov 28, 2023
Updated
Jul 6, 2026
Marketplace activity
Views
338
Views (7 days)
5
Favorites
55
Conversations
53
P&L doc
Available
Description
Established in 2012, this profitable ecommerce store sells hair extensions to women. The brand boasts a 56% returning customer rate due to the nature of the product.
✅ $137,242.50 in TTM revenue
✅ $44,306.11 in TTM profit
✅ $10,799.87 in Revenue Last Month
✅ $3,549.56 in Profit Last Month
✅ 56% Return Customer Rate
✅ $317 Average Order Value
The $11,000+ average revenue per month is the result of no paid advertising, only returning customers and email marketing. The new buyer has a major opportunity to scale this brand with paid ads, even if they do nothing more than retarget the website visitors that don’t buy using the Meta pixel that has already been installed on the website.
Asking price reasoning
The founder has a young family and wants to pursue other ventures.
Tech stack
Shopify, Klaviyo
Business model
The store has an average order value of $317, and a returning customer rate of 56%.
✅ $137,242.50 in TTM revenue
✅ $44,306.11 in TTM profit
✅ $10,799.87 in Revenue Last Month
✅ $3,549.56 in Profit Last Month
✅ 56% Return Customer Rate
✅ $317 Average Order Value
Growth opportunity
Improve conversion rates
Increase pricing
Increase content marketing
Social media marketing
Increase digital marketing
Paid Advertising: All of the founder’s current sales come from returning customers and organic marketing. The new owner can supercharge growth with paid ads.
Influencer Marketing: Give products to social media influencers in exchange for sponsored posts and UGC.
TikTok Shop: Leverage TikTok’s new “Shop” platform to rapidly sell to new audiences without users having to leave the TikTok app.
TikTok Ads: Leverage this advertising platform to scale to new audiences.
Competitors
Yummy Hair Extensions
Highlights
Website
Social media accounts
Domain
Customers
Brand
Marketing materials
Reason for sale
The founder has a young family and wants to pursue other ventures.
Keywords
Ecommerce
Hair
Hair extensions
Beauty
Listing history
- Nov 28, 2023 Unverified
- Nov 28, 2023 Submittedpreapprove
- Nov 28, 2023 Submitted