eCommerce United States verified premium solo team NEW VERIFIED SELLER

Established beauty brand selling hair extensions with a healthy customer base

Asking price
$150K
Profit multiple
3.4×
Revenue (12 mo)
$137,242
Revenue (mo)
$10,799
Profit (12 mo)
$44,306
Profit (mo)
$3,549
Growth
0%
Customers
1000-5000
Founded
April 2012
Listed
Nov 28, 2023
Updated
Jul 6, 2026

Marketplace activity

Views
338
Views (7 days)
5
Favorites
55
Conversations
53
P&L doc
Available

Description

Established in 2012, this profitable ecommerce store sells hair extensions to women. The brand boasts a 56% returning customer rate due to the nature of the product. ✅ $137,242.50 in TTM revenue ✅ $44,306.11 in TTM profit ✅ $10,799.87 in Revenue Last Month ✅ $3,549.56 in Profit Last Month ✅ 56% Return Customer Rate ✅ $317 Average Order Value The $11,000+ average revenue per month is the result of no paid advertising, only returning customers and email marketing. The new buyer has a major opportunity to scale this brand with paid ads, even if they do nothing more than retarget the website visitors that don’t buy using the Meta pixel that has already been installed on the website.

Asking price reasoning

The founder has a young family and wants to pursue other ventures.

Tech stack

Shopify, Klaviyo

Business model

The store has an average order value of $317, and a returning customer rate of 56%. ✅ $137,242.50 in TTM revenue ✅ $44,306.11 in TTM profit ✅ $10,799.87 in Revenue Last Month ✅ $3,549.56 in Profit Last Month ✅ 56% Return Customer Rate ✅ $317 Average Order Value

Growth opportunity

Improve conversion rates Increase pricing Increase content marketing Social media marketing Increase digital marketing
Paid Advertising: All of the founder’s current sales come from returning customers and organic marketing. The new owner can supercharge growth with paid ads. Influencer Marketing: Give products to social media influencers in exchange for sponsored posts and UGC. TikTok Shop: Leverage TikTok’s new “Shop” platform to rapidly sell to new audiences without users having to leave the TikTok app. TikTok Ads: Leverage this advertising platform to scale to new audiences.

Competitors

Yummy Hair Extensions

Highlights

Website Social media accounts Domain Customers Brand Marketing materials

Reason for sale

The founder has a young family and wants to pursue other ventures.

Keywords

Ecommerce Hair Hair extensions Beauty

Listing history

  1. Nov 28, 2023 Unverified
  2. Nov 28, 2023 Submittedpreapprove
  3. Nov 28, 2023 Submitted