SaaS United States verified platinum small team NEW VERIFIED SELLER

Education Marketplace and Community for Creators

Asking price
$0
Profit multiple
Revenue (12 mo)
$472,204
Revenue (mo)
$56,182
Profit (12 mo)
$90,150
Profit (mo)
$16,265
Growth
-5.7%
Customers
1048
Founded
August 2021
Listed
Jul 8, 2022
Updated
Jul 8, 2026

Marketplace activity

Views
3,290
Views (7 days)
20
Favorites
192
Conversations
112
P&L doc
Available

Description

Profitable SaaS platform with $472,204 in TTM revenue and $90,150 in TTM profit featuring a marketplace that offers a tool built for working directly with active industry professionals, helping them craft expert courses to offer to build a better offering, faster. We create opportunities to learn, train, and earn money for both new and expert creators. ✅ $472,204 in TTM revenue ✅ $90,150 in TTM profit ✅ $56,182 in revenue last month ✅ $16,265 in profit last month ✅ Competitors: Edge Studio, Gravy For the Brain, Strawberry Hill Music

Price history

  1. $2.5M
  2. ↓ $900K

SaaS metrics (verified billing data)

Month MRR ARR Customers ARPA LTV Cust. churn Rev. churn
Jul 2023 $19,530 $234K 1,083 $18.03 $374.06 4.8% 3.7%
Jun 2023 $20,130 $242K 1,121 $17.95 $334.26 5.4% 5.9%
May 2023 $21,091 $253K 1,155 $18.26 $587.13 3.1% 2.6%
Apr 2023 $21,300 $256K 1,156 $18.42 $415.80 4.4% 4.5%
Mar 2023 $21,224 $255K 1,150 $18.45 $750.00 2.5% 2%
Feb 2023 $20,932 $251K 1,137 $18.41 $452.33 4.1% 4.5%
Jan 2023 $20,822 $250K 1,130 $18.42 $339.22 5.4% 6.1%
Dec 2022 $21,200 $254K 1,141 $18.58 $391.15 4.8% 4.8%
Nov 2022 $20,834 $250K 1,115 $18.68 $606.49 3.1% 3.8%
Oct 2022 $20,771 $249K 1,103 $18.83 $400.63 4.7% 5.8%
Sep 2022 $20,836 $250K 1,084 $19.22 $640.66 3% 3.7%
Aug 2022 $20,707 $248K 1,068 $19.38 $298.61 6.5% 7.6%

Asking price reasoning

This company is 25 months old, grew to about $450k per year in one-off transaction + saas in 12 months and has since been stagnant. The founders have been mostly hands-off on this company doing other things for the last 12 months. Please note that the quickbooks TTM profit includes the owners' dividend. The profit margin of the company is between 10-40% at the current model.

Tech stack

React, Rails, Heroku, Postgres

Business model

Amateur Creators (Demand) 1. Members sign up and buy a yearly plan with credits they can use to enroll in courses. Starting at $150 per year up to $500 per year 2. They are retained by hosted Events both lectured-based and participation-based, Discussions, New Courses, and Job Postings Expert Creators (Supply) 1. They are given a rev-share on enrollments in their courses. The business makes anywhere from 10% to 50% margin in rev-share. Experts are invite-only at this time. 2. If their courses perform well (we work with them on revisions), they can offer workshops for more direct payments from Demand. We currently take no revenue other than covering processing fees. In-house Studio 1. Half of our revenue comes from using our own members as a roster for casting and production. It gives Amateurs who have been with us the opportunity to earn back what they've spent with us. We take a 10% cut on all productions currently.

Growth opportunity

Increase content marketing Hire a B2B sales team Increase digital marketing Expand to new markets Social media marketing Add new product features Improve conversion rates Increase pricing Focus on SEO
This business has only been around for 11 months and is run by two people - a technical cofounder and an entertainment industry veteran. Marketing Opportunities: We have done very little marketing. We have not optimized SEO, have not tried social other than creating a Twitter account, and have done no paid ads. We have not tried to use the following of some of our Expert Creators. We are exploring partnerships in the next 3 months with various competitions and conferences. Our largest source of inbound (about 90%) comes from a collab platform, which is owned entirely by the technical cofounder. Other inbound comes from word of mouth (about 10%). Conversion Rates: We have not tested pricing other than keeping it low enough that we try to fill each course that we offer. Market Expansion: 90% of our courses are voice acting related currently (anime characters, audiobooks, youtube videos, dubbing, etc). We have expanded into audio engineering to prove that we could and are looking to move into comic illustration next. Natural adjacent markets are writing, speaking, music, acting, video production. Company Facts: New creators face two problems: 1. The creator market is saturated with 'edutainment', not education. 2. Traditional education routes are expensive and often out of touch. Creator experts face problems as well: 1. They are too busy to build a following except non-qualified leads (fans). 2. They are not trained to educate. 3. They are unsure of their legacy once their fame has passed, so they want to boost their brand in other ways.

Competitors

Edge Studio Gravy For the Brain Strawberry Hill Music

Highlights

Social media accounts Domain Customers Codebase and IP Brand Marketing materials Website

Reason for sale

There are two cofounders. The technical cofounder is a 'serial entrepreneur' and has too much on his plate at the moment with this other companies. He runs the technical product/engineering, marketing, analytics, support, and operations. The non-technical cofounder is the industry expert. He eats, sleeps, and works in the creative industry for the last 15 years. He may be interested in staying onboard given the right buyer, or potentially retain some ownership, lowering purchase costs. He runs the quality of the education, the in-house studio, and partnerships.

Keywords

creators saas expert economy creator economy community marketplace

Listing history

  1. Jul 8, 2022 Unverified
  2. Jul 8, 2022 Submitted
  3. Jul 8, 2022 Verified
  4. Aug 17, 2023 Unverified
  5. Aug 17, 2023 Submitted