Men's carotenoid tanning supplement brand delivering natural, UV-free golden tan

Established DTC wellness e-commerce brand in the men’s nutraceutical tanning category generating $1.32M TTM revenue and $339.1K profit at ~26% margins. Built on Shopify, diversified acquisition engine across Meta, email, Amazon, and organic search, combining paid media scale with lifecycle marketing and retention. A carotenoid-based supplement drives repeat consumption with ~40% returning customers and $87 AOV. Operations are lean and scalable, supported by China manufacturing, 3PL fulfillment, SOPs, and small autonomous team. Key Highlights: ✅ $1.32M TTM revenue; $339.1K profit; ~26% margin ✅ 40% returning customers; $87 AOV driving strong LTV ✅ Diversified acquisition: Meta, Email, Amazon, Organic ✅ China-based manufacturing & 3PL with ~$2/unit COGS ✅ 30K email database + documented SOP-driven operations