30+ Y/O Growing Electronics eCommerce Retailer Being Sold at Asset Value

Founded in the mid-1990s, this business has grown into one of the top eCommerce retailers in its region, specializing in IT and consumer electronics. The company operates a balanced B2B/B2C model, serving over 274,000 unique paying clients annually, with a GDPR-compliant customer database of 900,000+. With low return rates (1.5%), strong logistics partnerships, and exclusive brand rights, the company is positioned as a defensible, high-growth platform with plans for geographic expansion in the near term. The business is debt-free, maintains insured receivables, and continues to outperform market averages, achieving 20%+ YoY growth in the first half of 2025.

B2B (60% of turnover): ~75,000 annual buyers, including SMEs, resellers, education, corporate, and government. B2C (40% of turnover): Broad consumer base driven by strong brand recognition and digital marketing. Product Mix (2024): Electronics: 74% Home Appliances: 14% Hobby & Garden: 6% Sport: 6%

Geographic expansion into new European markets. Margin improvement through increased direct imports. Brand leverage across exclusive categories and in-house product lines. AI-driven automation to unlock 10–20% efficiency gains. Market share capture from recent competitor consolidation