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eCommerce United Kingdom verified premium small team NEW VERIFIED SELLER

Sustainable fashion brand offering eco-chic urban designs made from verifiable materials

Asking price
$35,000
Profit multiple
2.1×
Revenue (12 mo)
$126,000
Revenue (mo)
$6,200
Profit (12 mo)
$16,300
Profit (mo)
$2,180
Growth
17%
Customers
1000-5000
Founded
May 2017
Listed
Mar 26, 2024
Updated
Jul 8, 2026

Marketplace activity

Views
420
Views (7 days)
5
Favorites
61
Conversations
47
P&L doc
Available

Description

This startup presents an eco-conscious fashion line designed to cater to women seeking stylish yet sustainable clothing options. Emphasizing ethical production and environmentally friendly materials, the brand merges fashion with responsibility toward the planet, providing a range of apparel that allows consumers to express their personal style without compromising on their values. This has allowed us to develop a small but loyal customer following. All our designs are made from up-cycled, organic or certified materials sourced in Germany, Portugal and Bulgaria. All our production took place in our hometown in Bulgaria where we could verify the working conditions in the factories.

Price history

  1. $285K
  2. ↓ $250K
  3. ↓ $105K
  4. ↓ $98,000
  5. ↑ $105K
  6. ↓ $98,000
  7. ↓ $75

Traffic (Google Analytics)

Month Users Sessions Bounce rate Avg. session
Mar 2024 940 1,059 43.1% 1m 49s
Feb 2024 960 1,131 42.4% 2m 17s
Jan 2024 1,157 1,320 43.1% 1m 43s
Dec 2023 1,169 1,359 49.9% 1m 40s
Nov 2023 1,348 1,660 42.5% 2m 33s
Oct 2023 1,168 1,388 43.4% 1m 49s
Sep 2023 1,077 1,242 40.9% 1m 50s
Aug 2023 1,181 1,409 39% 2m 13s
Jul 2023 1,124 1,390 36.1% 2m 29s
Jun 2023 695 853 37.4% 2m 21s

Top channels — Mar 2024

Organic Search 578 Direct 242 Referral 71 Organic Social 37 Affiliates 9 Unassigned 7

Asking price reasoning

The price reflects the current gross revenue and the profitability of the business generates.

Tech stack

Shopify Stripe HTML

Business model

Business-to-consumer (B2C) Dropshipping Direct-to-consumers (DTC) Ecommerce Business-to-business (B2B)
We've tried different business models: - Dropshipping - biggest portion of our sales is via Wolf & Badger (UK's biggest independent designer marketplace). We receive customer order via their platform, however, we fulfill them from our warehouse, regaining control over presentation and packaging of the product. We were previously listed on Zalando, too, and still have the account active. - Direct-to-consumer - second largest sales channels is our own website. - Business-to-business/wholesale - we were selling wholesale in the past, it was a great way to move large amounts of inventory at a good margin via faire.com and ankorstore.com. We still have these accounts active.

Growth opportunity

Social media marketing Expand to new markets Improve conversion rates Increase digital marketing Increase content marketing Focus on SEO
We developed a great product, strong relationship with existing customers (46% open rate on email campaigns, 12.5% average monthly return customers) and partners, but marketing to new customers was always our weak spot. There's a huge opportunity for someone with stronger marketing background to step in and build on our strong business foundation to fill in the top of the funnel and increase direct-to-consumer sales. We are currently working on driving more organic traffic via generative AI SEO pages but increased digital, social media and content marketing can bring strong results within the first couple of quarters.

Competitors

Finisterre House of Sunny Lucy & Yak People Tree Ninety Percent

Highlights

Brand Social media accounts Copyright Website Domain Inventory Marketing materials Customers Technical design files

Reason for sale

Partner or family needs Lack of time
This business started as a passion project and developed to be a full-time job. We as founders love the business dearly, however, one of us started a family a couple of years back and the other one is about to, and we simply no longer have the time to work on it full-time. We no longer have the time to commit the needed time to the business. Next to this, it's been clear for some time now that we don't quite have the marketing expertise to grow our Direct-to-consumer channel. Our direct sales have a much better margin compared to the order we fulfill via dropshipping. We want to pass on the business to someone who can grow the direct-to-consumer channel.

Financial keywords

Bootstrapped

Keywords

Eco-chic women's wear Sustainable style Sustainable fashion Women's eco-friendly apparel Ethical clothing brand Green fashion

Listing history

  1. Feb 16, 2024 Unverified
  2. Mar 3, 2024 Submitted
  3. Mar 3, 2024 Rejected
  4. Mar 5, 2024 Unverified
  5. Mar 5, 2024 Submitted
  6. Mar 5, 2024 Rejected
  7. Mar 6, 2024 Unverified
  8. Mar 6, 2024 Submitted
  9. Mar 6, 2024 Rejected
  10. Mar 6, 2024 Submitted
  11. Mar 6, 2024 Rejected
  12. Mar 7, 2024 Unverified
  13. Mar 8, 2024 Submitted
  14. Mar 8, 2024 Rejected
  15. Mar 14, 2024 Unverified
  16. Mar 14, 2024 Submitted
  17. Mar 14, 2024 Rejected
  18. Mar 24, 2024 Unverified
  19. Mar 26, 2024 Submitted
  20. Mar 26, 2024 Approved
  21. Mar 26, 2024 Verified
  22. May 19, 2024 Unlisted
  23. May 19, 2024 Unverified
  24. May 19, 2024 Submitted
  25. May 19, 2024 Approved
  26. May 20, 2024 Rejected
  27. Jun 22, 2024 Unverified
  28. Jun 22, 2024 Submitted
  29. Jun 22, 2024 Approved
  30. Jun 24, 2024 Rejected
  31. Jun 26, 2024 Unverified
  32. Jun 26, 2024 Submitted
  33. Jun 26, 2024 Approved