SaaS Australia verified NEW

Marketing Automation Platform | Profitable SaaS

Asking price
$8.5M
Revenue
$3,570,000
Profit
$1,720,000
Growth
15%
Churn
1-3%
Customers
1,000-5,000

Description

This business is a profitable marketing technology platform that helps brands, creators, and ecommerce businesses run interactive campaigns designed to increase engagement, grow audiences, and capture first-party customer data. Founded in 2013, the platform powers giveaways, rewards campaigns, lead capture, and user-generated content experiences across more than 147 countries. The company serves over 100k businesses globally and has built a strong reputation among ecommerce brands, creators, gaming companies, SaaS businesses, and digital-first communities. The platform is positioned at the center of a major structural shift in digital marketing as brands increasingly prioritize owned audiences and consented first-party data amid rising acquisition costs and privacy changes.

Tech stack

Cloud-based SaaS infrastructure 100+ integrations across: -Shopify -HubSpot -Klaviyo -ActiveCampaign -Discord -TikTok -YouTube -Salesforce -Zapier -Mailchimp-equivalent ESPs -SOC 2 Type II certified architecture -Continuous deployment workflows with 99.98% uptime

Business model

The company operates a subscription-based SaaS model built around customer engagement and audience growth. Core product suite includes: Competitions — viral giveaways and contests Rewards — incentivized engagement and retention campaigns Captures — lead generation and popup conversion tools Gallery — user-generated content and social proof experiences Revenue is generated through recurring subscriptions from businesses using the platform to drive customer acquisition, retention, and audience growth.

Growth opportunity

-Expand enterprise and mid-market offerings -Introduce value-based pricing models -Increase AI-assisted campaign automation and analytics -Deepen integrations and strategic partnerships -Expand affiliate and ecosystem partnerships -Improve onboarding and lifecycle conversion flows -Further monetize first-party data infrastructure

Competitors

ViralSweep SweepWidget UpViral ShortStack

Highlights

Website Domain Brand Intellectual property

Reason for sale

The company is exploring a strategic transaction to accelerate growth, expand up-market, and further capitalize on the growing demand for first-party audience infrastructure and engagement-driven marketing tools.