SaaS
Australia
verified
NEW
Marketing Automation Platform | Profitable SaaS
Asking price
$8.5M
Revenue
$3,570,000
Profit
$1,720,000
Growth
15%
Churn
1-3%
Customers
1,000-5,000
Description
This business is a profitable marketing technology platform that helps brands, creators, and ecommerce businesses run interactive campaigns designed to increase engagement, grow audiences, and capture first-party customer data.
Founded in 2013, the platform powers giveaways, rewards campaigns, lead capture, and user-generated content experiences across more than 147 countries. The company serves over 100k businesses globally and has built a strong reputation among ecommerce brands, creators, gaming companies, SaaS businesses, and digital-first communities.
The platform is positioned at the center of a major structural shift in digital marketing as brands increasingly prioritize owned audiences and consented first-party data amid rising acquisition costs and privacy changes.
Tech stack
Cloud-based SaaS infrastructure
100+ integrations across:
-Shopify
-HubSpot
-Klaviyo
-ActiveCampaign
-Discord
-TikTok
-YouTube
-Salesforce
-Zapier
-Mailchimp-equivalent ESPs
-SOC 2 Type II certified architecture
-Continuous deployment workflows with 99.98% uptime
Business model
The company operates a subscription-based SaaS model built around customer engagement and audience growth.
Core product suite includes:
Competitions — viral giveaways and contests
Rewards — incentivized engagement and retention campaigns
Captures — lead generation and popup conversion tools
Gallery — user-generated content and social proof experiences
Revenue is generated through recurring subscriptions from businesses using the platform to drive customer acquisition, retention, and audience growth.
Growth opportunity
-Expand enterprise and mid-market offerings
-Introduce value-based pricing models
-Increase AI-assisted campaign automation and analytics
-Deepen integrations and strategic partnerships
-Expand affiliate and ecosystem partnerships
-Improve onboarding and lifecycle conversion flows
-Further monetize first-party data infrastructure
Competitors
ViralSweep
SweepWidget
UpViral
ShortStack
Highlights
Website
Domain
Brand
Intellectual property
Reason for sale
The company is exploring a strategic transaction to accelerate growth, expand up-market, and further capitalize on the growing demand for first-party audience infrastructure and engagement-driven marketing tools.