eCommerce
Canada
verified
platinum
small team
NEW
VERIFIED SELLER
PRICE CUT SUGGESTED
Online retailer of world class gold & silver coins with a focus on the prestigious collectors market
Asking price
$500K
Profit multiple
7.1×
Revenue (12 mo)
$800,000
Revenue (mo)
$31,000
Profit (12 mo)
$70,000
Profit (mo)
$3,300
Growth
5%
Customers
1000-5000
Founded
April 2017
Listed
Nov 27, 2023
Updated
Jul 6, 2026
Marketplace activity
Views
264
Views (7 days)
4
Favorites
21
Conversations
23
Description
This business, launched in mid-2017, is an internationally recognized brand with an A+ BBB rating and 5.0 stars on Google Reviews.
For 10 years, it has been realizing steady growth despite being just a one-man, home-based operation with a limited budget for advertising. Anyone with the financial resources for proper marketing and staffing could rapidly advance the business to a full-scale enterprise.
The entire team consists of the founder who handles the entire scope of activities for a retail company and a single developer who works on an hourly basis when needed.
The entire scope of the business is extremely low overhead and it's the perfect opportunity for someone wanting to enter the precious metals space without having to start at ground zero.
Traffic (Google Analytics)
| Month | Users | Sessions | Bounce rate | Avg. session |
|---|---|---|---|---|
| Oct 2023 | 3,016 | 4,096 | 36.4% | 2m 55s |
| Sep 2023 | 3,239 | 4,415 | 39.9% | 3m 2s |
| Aug 2023 | 3,666 | 5,184 | 37.9% | 2m 44s |
| Jul 2023 | 3,309 | 4,614 | 37.8% | 3m 55s |
| Jun 2023 | 3,301 | 4,806 | 37.3% | 3m 27s |
| May 2023 | 6,443 | 8,245 | 35.5% | 2m 54s |
| Apr 2023 | 17,098 | 19,630 | 49.1% | 1m 16s |
| Mar 2023 | 4,164 | 6,346 | 37.3% | 3m 40s |
| Feb 2023 | 4,040 | 6,475 | 36.9% | 4m 6s |
| Jan 2023 | 4,277 | 6,541 | 40.4% | 3m 23s |
| Dec 2022 | 3,137 | 4,786 | 42.2% | 3m 30s |
| Nov 2022 | 3,646 | 5,554 | 41.1% | 3m 17s |
Top channels — Oct 2023
Organic Search 2,195
Direct 635
Referral 110
Organic Social 92
Asking price reasoning
The asking price includes a beautifully designed website, a branded eBay channel and several fully developed social media pages. (Facebook, Instagram, Pinterest, LinkedIn, Reddit, YouTube, Twitter X and others)
There is also approximately $100K Canadian in immediate inventory
Tech stack
WooCommerce, Cloudways
Business model
Sales of luxury class gold and silver coins and investment metals with prices ranging from $30 upwards of $250,000.
Growth opportunity
Improve conversion rates
Increase digital marketing
Social media marketing
Focus on SEO
Increase content marketing
Precious metals remain a popular safe haven asset and with a proper alignment of investment products and the luxury collectors segment, I believe this brand could be easily scaled into a large scale enterprise.
Competitors
The Coin Shoppe
Power Coin
Dazzling Coins
APMEX
Top World Coins
Parthava Coin
Highlights
Brand
Website
Domain
Social media accounts
Reason for sale
My wife and I are planning a move out of Canada and the cost and complexity to re-incorporate the company means a sale of the brand would be the more favorable option for our future endeavors.
Keywords
precious metals
Canada
Coins
Gold
Silver
Collectibles
Gifting
WooCommerce
Ecommerce
Listing history
- Nov 23, 2023 Unverified
- Nov 23, 2023 Submittedpreapprove
- Nov 24, 2023 Unverified
- Nov 27, 2023 Submitted