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Connected Fitness Platform | $1.3M Revenue | Hardware + Subscription + Creator Ecosystem

Asking price
$1.3M
Revenue
$1,280,000
Profit
-200000
Growth
0%
Churn
1-3%
Customers
1,000-5,000

Description

This business is a connected fitness platform combining premium hardware, subscription-based content, and creator-led distribution to deliver a scalable at-home fitness ecosystem. The company operates across hardware, software, and digital content, creating a vertically integrated model that generates both high upfront revenue and recurring subscription income. With over $1.3M in annual revenue and strong growth momentum, the business is positioned to capitalize on major tailwinds in connected fitness, Pilates, and creator-driven wellness.

Tech stack

The platform is built around an integrated suite of products: Modular home fitness equipment Premium connected Pilates device (recently acquired) Next-generation strength training product launching soon Subscription app with training programs, nutrition, and creator content This ecosystem drives both initial conversion and long-term retention.

Business model

The company operates a diversified, multi-layered revenue model: Hardware Sales Premium connected fitness equipment across multiple product lines Subscription Revenue App-based fitness content with strong attachment rates Content Monetization Creator-led programs and premium training plans B2B (Emerging Channel) Distribution partnerships and commercial expansion opportunities

Growth opportunity

Growth Opportunities -Launch and scale new strength training hardware -Expand premium Pilates category distribution -Grow B2B partnerships (gyms, studios, hospitality) -Increase subscription penetration and upsells -Expand creator network and content library -Leverage data and personalization to improve retention

Competitors

Tonal

Highlights

Website Domain Mobile application Marketing materials Hardware

Reason for sale

The company is seeking a strategic or operational partner to scale production, accelerate growth, and expand into new distribution channels.