Digital
United States
verified
NEW
Connected Fitness Platform | $1.3M Revenue | Hardware + Subscription + Creator Ecosystem
Asking price
$1.3M
Revenue
$1,280,000
Profit
-200000
Growth
0%
Churn
1-3%
Customers
1,000-5,000
Description
This business is a connected fitness platform combining premium hardware, subscription-based content, and creator-led distribution to deliver a scalable at-home fitness ecosystem.
The company operates across hardware, software, and digital content, creating a vertically integrated model that generates both high upfront revenue and recurring subscription income.
With over $1.3M in annual revenue and strong growth momentum, the business is positioned to capitalize on major tailwinds in connected fitness, Pilates, and creator-driven wellness.
Tech stack
The platform is built around an integrated suite of products:
Modular home fitness equipment
Premium connected Pilates device (recently acquired)
Next-generation strength training product launching soon
Subscription app with training programs, nutrition, and creator content
This ecosystem drives both initial conversion and long-term retention.
Business model
The company operates a diversified, multi-layered revenue model:
Hardware Sales
Premium connected fitness equipment across multiple product lines
Subscription Revenue
App-based fitness content with strong attachment rates
Content Monetization
Creator-led programs and premium training plans
B2B (Emerging Channel)
Distribution partnerships and commercial expansion opportunities
Growth opportunity
Growth Opportunities
-Launch and scale new strength training hardware
-Expand premium Pilates category distribution
-Grow B2B partnerships (gyms, studios, hospitality)
-Increase subscription penetration and upsells
-Expand creator network and content library
-Leverage data and personalization to improve retention
Competitors
Tonal
Highlights
Website
Domain
Mobile application
Marketing materials
Hardware
Reason for sale
The company is seeking a strategic or operational partner to scale production, accelerate growth, and expand into new distribution channels.