Stylish dog accessories brand for affordable everyday pet essentials

Award-winning Irish ecommerce brand specialising in stylish dog accessories, built around coordinated collections, a loyal customer community, and an established ambassador programme. Selling globally through Shopify, the business offers harnesses, collars, leads, apparel, resin ID tags, and handmade accessories designed for everyday use. With strong brand recognition, repeat customers, and over €16,500 of inventory included, Mylo & Mas presents a turnkey opportunity with clear growth potential. Key Highlights ✅ Award-winning Irish dog accessories brand ✅ Established ambassador programme and loyal customer community ✅ Global Shopify store with worldwide shipping in place ✅ Coordinated collections encouraging repeat purchases ✅ Includes harnesses, collars, leads, apparel, tags, and accessories ✅ Over €16,500 of inventory included in the sale ✅ Significant growth potential through increased marketing and new product launches Recent Performance Note Recent revenue trends have been influenced by reduced product launches and lower marketing activity due to changes in the founders’ availability. Historically, the business has performed strongest during periods of active collection releases and promotion, presenting clear growth potential for a new owner

The business is primarily built on Shopify as an ecommerce platform, using a no-code setup. The storefront is supported by standard web technologies including HTML, CSS, and JavaScript. Payments are processed through Shopify Payments/Stripe infrastructure. The tech stack is lightweight, scalable, and easy to maintain, with no custom backend development required.

This business is a direct-to-consumer ecommerce brand specialising in premium dog accessories including harnesses, collars, leads, apparel, and handmade accessories. Products are designed in-house and sold globally via our online store and social media channels. The business has a strong brand identity, loyal customer base, repeat purchasers, and a wide SKU range across multiple size categories. We operate with a design-led product model, sourcing and producing branded collections that are launched seasonally and marketed through organic social media growth, brand ambassador partnerships, and targeted digital campaigns.

The primary growth opportunities for this business lie in scaling digital marketing efforts, particularly through social media content, influencer and brand ambassador partnerships, and targeted paid advertising. Strong potential exists in improving conversion rates through website optimisation, expanding SEO to increase organic traffic, and growing internationally into key markets such as the UK, USA, and Europe. Additional growth can be achieved through consistent product expansion, seasonal drops, and strengthening brand presence across TikTok, Instagram, and other visual platforms. The business is highly scalable due to its direct-to-consumer model and strong repeat purchase potential.

This business has grown into a successful, established ecommerce brand with a strong product range, loyal customer base, and significant growth potential. The decision to sell is driven by a combination of lifestyle change and the opportunity to focus on new ventures. The business is fully operational, profitable, and positioned for further scale, particularly in international markets and through expanded digital marketing. This is a strategic exit rather than a necessity-driven sale, and the brand is well positioned for a new owner to continue scaling.