AI-powered recipes and meal plans platform with over 820k users and more than 1.2M recipes generated

A first-to-market, fully automated solution that personalizes meal planning and reduces food waste using advanced AI. Built and operated by a solo founder, the platform has quickly grown into a category leader with high user engagement and low operational costs. ✅ Smart Recipe Generation – Creates personalized recipes based on user preferences and available ingredients ✅ Tailored Meal Planning – Offers macro-targeted recipes, curated beverage pairings, and daily meal plans ✅ Food Waste Reduction – Recommends recipes using leftover or soon-to-expire ingredients ✅ Diverse Revenue Streams – Monetized through SaaS subscriptions, B2B API services, affiliate partnerships, and ad revenue ✅ Global User Base – Popular in the USA, India, Brazil, and the UK with broad appeal across casual and dedicated users ✅ First-to-Market Advantage – Largest user base among AI recipe apps, competing with players like Yummly and SideChef ✅ Fully Automated Operations – Runs on NextJS, React Native, and Firebase with Stripe and RevenueCat handling payments ✅ Low Maintenance & High Efficiency – Founder spends only 5 hours/week managing product, marketing, and support ✅ Strong SEO Performance – 99% of traffic is organic, driven by optimized content with minimal ad spend ✅ Scalable Growth Potential – Untapped marketing opportunities via influencers and targeted ads in high-traffic regions ✅ Healthy Financials – $700K+ in mobile subscription revenue, profitable operations, and minimal overhead costs ✅ Cost-Efficient AI Infrastructure – AI model usage subsidized by Azure credits, keeping expenses low

NextJS, Firebase, React Native, AWS SES, Azure

We generate revenue through four primary streams: B2C Subscription: A monthly subscription fee of $2.99 grants users full access to the app's features. Advertising: Additional revenue is driven by advertising placements within the app. B2B API Service: We provide an API for businesses to integrate its language and image generation capabilities into their own platforms. Affiliate Fees: Partnerships with grocery services allow for affiliate revenue from recipe-linked shopping services. Key Metrics: MRR (March 2025): 1.6k USD Profit Margin: 70% Active Daily Users (DAU): 2,500 active daily users. Registered Users: 1 Million+ registered users. Monthly Traffic: 111,000 users per month, with 99% of the traffic coming organically. Recipes Generated: 1.2 million+ recipes generated. Paying Subscribers: 458 paying users (149 web and 309 mobile). Organic SEO Performance:Over 50,000 monthly organic clicks from 2,000+ AI-generated blog posts targeting long-tail SEO keywords. Domain Authority: 51 Customer Demographics: Strong presence in the USA, India, Brazil, and the UK.

Growth Opportunities: Subscription Pricing: Testing Price increase to increase revenues. Paid Marketing Campaigns: Invest more in Google or Facebook Ads to increase visibility in high-conversion regions such as the USA and UK. B2B Partnerships: Further develop the B2B API and seek strategic partnerships in the food, health, and nutrition spaces. Affiliate Expansion: Increase affiliate partnerships with grocery and meal kit services to capitalize on recipe-to-grocery features. Push Notifications: Introduce push notifications to improve user retention and engagement. Influencer Collaborations: Partner with food influencers to further drive brand awareness and credibility. Our platform presents a significant opportunity for a buyer with expertise in scaling tech startups, content marketing, and subscription-based platforms. With established organic growth and a solid technological foundation, a new owner could easily expand the business by leveraging the underutilized marketing channels and pushing forward new revenue streams.

Lack of resources to properly scale up.