Subscription-based drinkable tanning solution eliminating traditional self-tanner friction

This subscription-first DTC beauty supplement brand operates in the fast-growing tanning and inner wellness category, offering a differentiated drinkable solution designed to deliver natural tanning results without the friction of topical products. Built on Shopify with lean operations and outsourced fulfillment, the business runs efficiently across the U.S., Australia, U.K., and additional global markets. Growth is driven primarily through paid social acquisition, supported by strong retention and recurring revenue. With 4,700+ active subscribers, proven unit economics, and scalable creative infrastructure, the brand demonstrates clear product-market fit and capital-efficient growth potential. Key Highlights ✅ $5.34M revenue; $1.04M net profit in first 12 months ✅ ~4,727 active subscribers; ~55.8% recurring revenue ✅ Strong LTV/CAC (~4.3x) and profitable first purchase ✅ Lean ops with 3PL fulfillment and ~8,000 units inventory ✅ 44.7K email subscribers with untapped monetization