Mental Health AI and VR platform for organizations and individuals to reduce stress and quit smoking

This AI and VR mental health platform helps organizations and individuals lower stress and quit smoking. It blends AI guides, teletherapy, virtual reality, and personalized plans to build daily coping skills, boost productivity, and break harmful habits with measurable results. Operating since 2017, it’s validated through programs with global employers, public health teams, and top universities. The business is lean and recurring: $429k ARR, $312k TTM profit, 15% growth, and strong retention—delivering premium outcomes with minimal overhead. Key Highlights ✅ Clinically validated outcomes and clear ROI ✅ High-margin B2B with enterprise contracts; few clients today = big runway ✅ Mobile + VR + teletherapy; quick, low-touch onboarding ✅ Lean ops: small team, automation, high gross margins ✅ $429k annual recurring revenue, $312k profit last 12 months, 15% growth ✅ Growth levers: hire sales, enter new markets, content/SEO, improve conversion ✅ U.S.-based; funded by venture, angels, and grants

- How does the business generate revenue? Revenue comes from licensing VR-based digital therapeutic programs to employers, governments, and health plans - What products or services are sold, and at what price points? Products include "MindCotine" (smoking cessation) and "MindCo Relief" (stress management), sold via SaaS or per-user licenses, typically priced at $150–$350 per user annually. - Who are the customers? Customers include employers, insurance brokers, health insurers, governments, and individuals seeking behavioral health solutions. - Where are customers primarily located? Customers are primarily located in the U.S. and Latin America. - What does the average customer pay over time? Customers are usually engaged in annualized contracts. - What are the key competitive differentiators? Clinical validation, integration of VR and AI, scalability, and higher engagement rates compared to traditional methods.

- What would you change if you were starting the business again from day one? We would have started with a B2B and Healthcare focus earlier, rather than B2C, to accelerate market penetration and reduce customer acquisition costs. - What key levers could a new operator pull to accelerate growth? Growth could be accelerated by hiring a B2B SaaS sales team, scaling partnerships (brokers, other complementary platforms, governments), and expanding deployments through health care channels. - If you were given $1m to invest into the business today, where would you deploy it and why? $1M would be used to improve the product for white-labeling and hire experienced sales and partnership staff to expand revenue sources and channel partnerships.