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eCommerce United Kingdom verified platinum small team NEW VERIFIED SELLER

Women's jewelry brand that is both eco-friendly and supports charitable causes

Asking price
$110K
Revenue (12 mo)
$268,738
Revenue (mo)
$0
Profit (12 mo)
-18258
Profit (mo)
-7678
Growth
10%
Customers
500-999
Founded
July 2017
Listed
Oct 17, 2023
Updated
Jun 29, 2026

Marketplace activity

Views
164
Views (7 days)
1
Favorites
10
Conversations
10
P&L doc
Available

Description

A brand with a mission to design beautiful eco-friendly products for like-minded individuals who share a love for our planet and its inhabitants. Since our launch, we have partnered with various ocean-saving charities, raising over £100,000 for wildlife conservation.

Price history

  1. $400K
  2. ↓ $299K
  3. ↓ $225K

Traffic (Google Analytics)

Month Users Sessions Bounce rate Avg. session
Sep 2023 25,044 33,502 45.8% 2m 8s
Aug 2023 49,750 66,927 46.3% 1m 53s
Jul 2023 46,086 59,471 48.7% 1m 45s
Jun 2023 780 841 49.9% 1m 38s

Top channels — Sep 2023

Paid Social 11,745 Email 3,249 Direct 3,184 Organic Social 2,681 Organic Search 1,651 Paid Search 1,483 Cross-network 1,461 Unassigned 184 Organic Shopping 102 Referral 43

Asking price reasoning

The business is well-established, having traded for over 5 years, and boasts a loyal customer base with a 40% repeat purchase rate (RPR) over the last 12 months. It holds £250,000 worth of stock and enjoys a substantial following on social media, as well as a rating of "Excellent" on Trustpilot. The brand has huge potential to expand via wholesale or add further fulfilment centres in further locations to allow better access to the USA and Australian markets than it currently has. The brand name and ethos is quite open and would allow the introduction of further product categories such as clothing, beach accessories or skincare.

Tech stack

Shopify, Klaviyo

Business model

An e-Commerce company with an AOV of £35. The business is currently fulfilled in-house with a team of 3 (fulfilment, creative and marketing), although there is the potential to easily outsource fulfilment. The current number of SKU's is approx 350 (including size variations). Our products are designed by myself, inspired by various destinations I have visited and animal charities that we have partnered with which makes our product unique to honu and sets us apart from the drop shipping competition. Please note that within our P&L there is approximately $148,000 of costs that would not be transferred with the sale of the business. Our products are currently manufactured by 2 different suppliers based in China with whom we have a long term relationship and payment terms.

Growth opportunity

Improve conversion rates Increase digital marketing Add new product features Focus on SEO Expand to new markets Increase pricing
There is a huge opportunity to explore the wholesale route for honu. With customers mainly purchasing our products as gifts and/or for travel or vacation, we believe the brand would do very well both on and offline within lifestyle & gift shops, surf shops, airport pop ups, swimwear shops and so many more. There is also an opportunity to add more commercial products to take advantage of current website traffic, expanding into new product categories such as clothing, swimwear, beach accessories eg towels and water bottles, or beauty products such as reef-friendly SPF or aftersun which would all be in keeping with the brand.

Competitors

Pura Vida

Highlights

Website Brand Social media accounts Customers Domain

Reason for sale

I am prepared to take on a new career challenge.

Keywords

ecommerce UK Jewellery Shopify women's sustainable eco

Listing history

  1. Oct 2, 2023 Unverified
  2. Oct 2, 2023 Submittedpreapprove
  3. Oct 12, 2023 Submitted
  4. Oct 17, 2023 Verified
  5. Oct 31, 2023 Unverified
  6. Oct 31, 2023 Submitted