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eCommerce South Africa verified premium small team NEW VERIFIED SELLER

An online exclusive swimwear, beach essentials and lifestyle brand born in Cape Town

Asking price
$30,000
Profit multiple
3×
Revenue (12 mo)
$16,000
Revenue (mo)
$50
Profit (12 mo)
$10,000
Profit (mo)
$25
Growth
28%
Customers
101-250
Founded
December 2016
Listed
Nov 7, 2023
Updated
Jul 5, 2026

Marketplace activity

Views
342
Views (7 days)
3
Favorites
24
Conversations
21

Description

We are a swimwear, beach essentials and lifestyle brand born in the Cape Town. Our products are created to be "All Amphibious". We were created out of a deep burning passion. Just passion. It's a terrible business plan, truth be told, but at the end of the day it's ours, and it's probably yours. Keep up with us if you can, but catch us and we'll steal your lunch.

Price history

  1. $45,000
  2. ↓ $30,000

Traffic (Google Analytics)

Month Users Sessions Bounce rate Avg. session
Jul 2023 11 11 72.7% 0m 38s
Jun 2023 59 64 75% 0m 55s
May 2023 125 136 54.4% 0m 55s
Apr 2023 103 121 53.7% 0m 53s
Mar 2023 139 188 51.6% 1m 21s
Feb 2023 139 180 52.2% 2m 20s
Jan 2023 89 105 65.7% 0m 54s
Dec 2022 123 176 39.8% 1m 49s
Nov 2022 140 185 38.9% 1m 54s

Top channels — Jul 2023

Direct 7 Organic Search 3 Referral 1

Asking price reasoning

Capitalising on established customer relations, brand value, and robust e-commerce analytics, the 1.9x TTM revenue mirrors the brand's market stature and growth potential.

Tech stack

Shopify, Junip, Campaign Monitor, BobGo

Business model

B2C online exclusive: e-commerce model, selling directly to consumers online. The pricing structure varies depending on the type of swimwear, designs, materials, and the brand's positioning, encompassing a range from affordable (R400) to premium pricing (R800). Pricing positioned as affordable luxury. We host annual events that generate R50k net income, which is used to finance production runs of garments.

Growth opportunity

Expand to new markets Focus on SEO Add new product features Improve conversion rates
Potential growth opportunities for an acquisition include a diversification of product offerings beyond swimwear, expanding to beach accessories or related lifestyle products to broaden market appeal. Establishing local and international partnerships with influencers or complementary businesses can significantly expand the brand's reach. Enhanced marketing strategies, leveraging e-commerce analytics for data-informed decisions, and refining the user experience on the website can lead to increased brand visibility and improved customer engagement. Embracing sustainability, ethical practices, and community engagement could further bolster the brand's reputation and attract environmentally conscious consumers. An incoming owner could utilize these strategies to not only expand the brand's market presence but also enhance revenue streams and customer relationships.

Competitors

Granadilla Swim Breazies Float Apparel

Highlights

Brand Codebase and IP Customers Domain Social media accounts Website

Reason for sale

Founder emigrated to the UK to pursue MBA at Cambridge University. Unable to dedicate sufficient time and resources to the company. Likely to seek full-time employment in the UK post-MBA

Keywords

Swimwear

Listing history

  1. Nov 3, 2023 Unverified
  2. Nov 3, 2023 Submittedpreapprove
  3. Nov 3, 2023 Unverified
  4. Nov 3, 2023 Submitted
  5. Nov 3, 2023 Rejected
  6. Nov 3, 2023 Submitted
  7. Nov 3, 2023 Rejected
  8. Nov 7, 2023 Submitted
  9. Nov 7, 2023 Verified
  10. Nov 19, 2023 Underoffer
  11. Dec 9, 2023 Verified
  12. Dec 9, 2023 Unverified
  13. Dec 9, 2023 Submitted