Performance Fishing Gear Built to Catch More, With Sustainability at Its Core

This is an established fishing tackle brand launched in New Zealand in September 2023, built around high-performance gear with a strong sustainability position, now supported by 57+ retail partners across New Zealand and Australia, a growing digital audience, and a clear brand identity backed by registered trademarks and full brand guidelines. The business runs on a fully built Shopify platform with supplier relationships, product development, and operational systems already in place, and it is not an early-stage concept—the brand and infrastructure are complete, with a soft lure line developed across 2024–2025 and launched in December 2025. The next owner can focus on scaling in Australia, growing higher-margin D2C ecommerce, and expanding into larger markets such as the USA through multi-channel distribution. Key Highlights ✅ Launched in New Zealand in September 2023 with a performance + sustainability positioning ✅ 57+ retail partners across New Zealand and Australia ✅ Growing digital audience with a clear, established brand identity ✅ Registered trademarks and complete brand guidelines included ✅ Fully built Shopify store with supplier relationships and operational systems in place ✅ Soft lure line developed through 2024–2025 and launched in December 2025 ✅ Clear growth path via Australia expansion, higher-margin D2C ecommerce, and USA multi-channel distribution

I built this brand with the goal of creating a sustainable fishing company that delivers genuine performance while making a positive impact on the industry. The business has now reached a stage where its foundation is firmly established and the growth opportunities are clear—particularly through expansion into larger international markets and additional sales channels. Scaling to the next level will require additional resources and focused execution, and I believe the business is well positioned to reach its full potential under new ownership dedicated to accelerating its growth.