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Marketplace United States verified premium small team NEW VERIFIED SELLER PRICE CUT SUGGESTED

Niched home services subscription business that specializes in bathroom sanitation

Asking price
$525K
Profit multiple
10.5×
Revenue (12 mo)
$125,000
Revenue (mo)
$8,000
Profit (12 mo)
$50,000
Profit (mo)
$3,000
Growth
125%
Customers
101-250
Founded
March 2023
Listed
Nov 10, 2023
Updated
Jul 7, 2026

Marketplace activity

Views
646
Views (7 days)
6
Favorites
64
Conversations
2

Description

Home bathrooms are the most challenging room in the house to clean. About 10% of households have housekeepers, but some consumers don't need a whole home clean and just want help with bathrooms. After surveying consumers, the hypothesis was proven, with around 30% of respondents indicating the service was a need (versus a want or nice-to-have). We launched a small pilot in Austin to determine if consumer behavior matched the survey respondents' claims. It was a success, and we soft-launched in a few markets. Within three months, we had over $500K of new lead value from signups in a quarter, with a ROAS of 12. During the launching process, we optimized the service for improved customer experience to extend LTV. We also launched add-on services to increase AOV.

Price history

  1. $480K
  2. ↑ $525K

Traffic (Google Analytics)

Month Users Sessions Bounce rate Avg. session
Oct 2023 2,313 2,953 64.8% 1m 47s
Sep 2023 1,990 2,427 55.5% 1m 58s
Aug 2023 4,408 5,076 58.6% 1m 38s
Jul 2023 5,535 6,277 62.3% 1m 27s
Jun 2023 750 948 46.5% 2m 19s
May 2023 284 358 47.5% 2m 28s
Apr 2023 950 1,081 63.4% 1m 16s

Top channels — Oct 2023

Organic Social 1,419 Direct 709 Organic Search 132 Referral 45 Paid Social 44 Unassigned 8 Paid Search 1

Asking price reasoning

This is a home services subscription that focuses on helping customers keep their bathrooms clean. Our customers sign up for bi-weekly or monthly cleanings, and our trained pros complete those services. We have extensive guidebooks and playbooks for every aspect of the business. Since launch, we have captured more than $600K in annual lead value per quarter, with a conversion rate of around 30%. This is a turnkey opportunity to buy a business that can easily expand into any market.

Tech stack

ConnecTeam, Stripe, Google Workplace, OpenPhone

Business model

Bi-weekly plans start at $24 per bathroom, and monthly plans are $29 per bathroom. FreshUp add-ons start at $10.

Growth opportunity

Expand to new markets Increase digital marketing
This has the opportunity to scale into markets across the US quickly. Our estimated opportunity is in the tens of millions in profit per month. It could also easily expand as a franchise model, or with annual contracts.

Competitors

Traditional maid services Customer doing it themselves

Highlights

Codebase and IP Brand Marketing materials Customers Website Domain

Reason for sale

We built the brand and business to identify the obstacles, overcome them, and then develop the scaling strategy for an early acquisition. We now feel prepared to exit our first brand.

Keywords

home services turnkey subscription disruptive

Listing history

  1. Nov 3, 2023 Unverified
  2. Nov 3, 2023 Submittedpreapprove
  3. Nov 3, 2023 Unverified
  4. Nov 6, 2023 Submitted
  5. Nov 6, 2023 Rejected
  6. Nov 9, 2023 Unverified
  7. Nov 9, 2023 Submitted