Breakthrough men's clothing brand, primed for growth. Projecting $3M in revenue in 2024.

Marketplace activity

Views

569

Views (7 days)

3

Favorites

41

Conversations

33

P&L doc

Available

Description

This is a U.S.-based Men's clothing brand primed for growth and expansion to new channels. Opportunities include Amazon, Influencers, Affiliates, Email, and SEO. Demographics include men between the ages of 30 and 50 with a 36% returning customer rate and 5-star customer satisfaction. This brand's customers run in professional circles and need clothing options that are comfortable, stylish, and professional. Whether they are working in the office, from home, headed to happy hour, or hitting the golf course this brand has them covered.

Price history

$1.3M
↓ $1M
↓ $600K

Traffic (Google Analytics)

Month	Users	Sessions	Bounce rate	Avg. session
Aug 2023	21,934	28,147	34.7%	3m 20s
Jul 2023	28,792	35,428	39.7%	3m 38s
Jun 2023	24,962	29,835	38.3%	3m 5s
May 2023	33,704	42,125	36.3%	2m 17s
Apr 2023	28,105	36,461	34.1%	2m 16s
Mar 2023	27,084	35,123	34.6%	2m 10s
Feb 2023	32,489	41,073	47.1%	1m 37s
Jan 2023	37,297	48,918	28.7%	2m 8s
Dec 2022	34,906	46,758	32.4%	2m 22s
Nov 2022	26,567	35,498	36.1%	2m 28s

Top channels — Aug 2023

Paid Social 4,801 Paid Search 4,255 Unassigned 4,194 Direct 3,319 Cross-network 2,127 Paid Shopping 2,045 Organic Social 1,026 Organic Search 823 Referral 53 Organic Shopping 32 Display 4 Paid Other 4 Email 3

Asking price reasoning

5+ consecutive years with sticky revenue. $550k of inventory is not included in the asking price but will be included in the event of a sale. We are in a position to entertain all offers and move quickly. With the current inventory and marketing health this business does not require any immediate investment. It requires professionals with an understanding of Content Marketing, Amazon as a sales channel, Email Marketing, and product development. Please send over an NDA to unlock primary documents detailing Month-over-month P&L statements and a detailed overview deck highlighting KPIs, key assets, and opportunities which give reasoning to the asking price. Key highlight example: Email has not been adequately optimized across our 100k subscribers. $1.4M in email list opportunity cost to move first-time buying subscribers to repeat purchasers to both decrease CAC and increase AOV/LTV per customer.

Tech stack

Shopify, Klaviyo, Triple Whale, Zen Desk, Okendo, and Loop returns

Business model

B2C ecommerce brand hosted on Shopify. Marketing flagship products with 68% gross margin and opportunity for product expansion. Amazon FBA roadmap included with acquisition.

Growth opportunity

Focus on SEO Add new product features Increase content marketing Increase pricing Increase digital marketing Expand to new markets Social media marketing Improve conversion rates

Increase email marketing efforts: Currently, there is a lack of consistency across newsletters, core audiences, promotional emails, and A/B tests with subject lines to improve open rates. $1.4m lost in opportunity cost to move first-time buyers to repeat purchasers through email and improve LTV. Increase the paid advertising budget: expand to other advertising channels outside of FB, IG, and Google. Key focus on video marketing, we have not had the talent or resources to adequately tap into this strategy. Higher CTR/CVR and lower CPC with video marketing efforts. Improve content marketing efforts: write targeted blogs to answer key customer questions and improve Google rankings. However, the brand does rank on the first page of Google for one of its target keywords. Implement a content calendar to market to the 25k Instagram followers and grow organic reach across social. Begin influencer/affiliate campaigns: This is an untapped channel for the brand. Expand to Amazon: Opportunity to 3.3x net margin with current Amazon roadmap and available personnel. Expand product offerings: 42% of the 100k email subscriber base desire polos. Easy opportunity to increase revenue, LTV, and AOV. Manufacturer options in place. Several areas across expenses need to be optimized to reduce cost and improve net margin. Expense areas include software, agencies, shipping, and payroll. Sign NDA to review additional information outlined in the pitch deck.

Competitors

Bonobos, Rhone Apparel, and Jack Archer

Highlights

Website Social media accounts Domain Brand Marketing materials Customers

Reason for sale

After acquiring this business and turning it from an unprofitable/breakeven brand to a profitable growth engine we have decided it is a great time to sell it to someone with additional resources and talent to take it to the next level. There are so many untapped opportunities that our team, candidly, does not have the bandwidth to tap into.

Keywords

Mens Pants Tech Chinos Commuter Pants

Listing history

Sep 12, 2023 Unverified
Sep 13, 2023 Submitted
Sep 14, 2023 Rejected
Sep 14, 2023 Unverified
Sep 14, 2023 Submitted
Sep 14, 2023 Verified
Sep 14, 2023 Unverified
Sep 14, 2023 Submitted
Sep 15, 2023 Verified
Sep 29, 2023 Unverified
Sep 29, 2023 Submitted
Sep 29, 2023 Verified
Oct 2, 2023 Unverified
Oct 2, 2023 Submitted